Women, NIL, and Automotive Marketing
Dara KoenigPublished on: 06/11/2026
Claire Calhoun explains how NIL partnerships with female athletes are creating powerful new marketing opportunities for automotive businesses.
Women In Automotive Blog
Dara Koenig
Automotive Marketing Leadership
Dara KoenigPublished on: 04/23/2026
Shannon Neilson shares how clarity, systems, and people-first leadership improve dealership performance and customer experience in automotive.
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